Lemon tree at golden hour overlooking the Amalfi coast

Est. MMXXVI · The American Amalfi

Bottling the feeling of an Amalfi summer.

La dolce vita for everyone who has ever dreamed of a sun-warmed lemon, a cold drink, and a slow afternoon — whether you live in Florida, Long Island, Montana, or Manhattan.

Enter the House

The Idea

A house built from a feeling.

You know the feeling. The smell of a fresh lemon. Light moving through a linen curtain. Salt on your skin. A long, slow afternoon with nowhere to be. That feeling has a name in Italy. We're giving it an address in America.

La Casa dei Limoni — the house of lemons — is a luxury lifestyle brand inspired by the Amalfi coast and built for the way Americans want to spend their summers. Bright yellow. Faded sky blue. Sun-bleached cotton. Cold drinks on warm afternoons.

We start with one perfect tee. A small house. A founding collection. Then we keep building — clothing, home, scent, a lemon cart at a summer festival, a café that smells like citrus, hotel collaborations, a flagship one day. A whole world.

A lemon on a stone step beside a faded blue Italian door
The Founding Tee — front view, white cotton with a small embroidered lemon on the chest Founding Collection · Summer 2026

№ 001 — The Founding Tee

The shirt that starts the story.

Soft midweight cotton. Clean fit. A small embroidered lemon on the chest. La Casa Dei Limoni stitched in script across the back, just below the collar. Nothing printed. Everything sewn. The kind of shirt that someone stops you to ask about — in a coffee shop, on a boardwalk, on a flight to somewhere warm.

  • Premium midweight cotton, garment-washed
  • Embroidered lemon on the chest — thread, not ink
  • Script signature embroidered across the back yoke
  • Unisex relaxed fit · XS – XXL
  • Numbered founding-edition interior tag

Founding collection drops this summer. Waitlist gets first access and founding-edition pricing.

The Founding Tee — back view, with 'La Casa Dei Limoni' embroidered in script below the collar

Back yoke — embroidered in script.

The Plan

A tee, then a whole world.

La Casa dei Limoni is a brand and, eventually, a place. Here's what we're building, in order.

  1. I.

    The Founding Tee

    Summer 2026 — the white cotton tee with the hand-drawn lemon. This is the start.

  2. II.

    The Collection

    Linen shirting, terry-cloth polos, a hat, a tote, a beach towel. The wardrobe of slow summer.

  3. III.

    The Home

    Hand-painted ceramics, a signature candle, a citrus scent. Things to bring the feeling indoors.

  4. IV.

    The Lemon Cart

    A pop-up at summer festivals. Cold lemonade, the founding tee, the brand in person.

  5. V.

    The Café

    A small place that smells like citrus. Espresso, granita, a few good things on the wall.

  6. VI.

    The Flagship

    One day. A house, a garden, a lemon tree. The American Amalfi, made real.

The Waitlist

Be one of the first hundred.

The founding collection is a small first run. Waitlist gets first access, founding-edition pricing, and the occasional letter from us when something beautiful happens.

No spam. Just letters from a brand we're slowly building.